Member of the Month – December 2020
My broadcasting journey began in 1960 when I heard a talented high school student on the radio in Salisbury. Between records he was creative and entertaining, fun to listen to. It was something I wanted to do. I was 12 when my mother first drove me to the station to apply for a job. It took numerous trips before I finally convinced the owner. The Mike Moore Show went on the air July 2, 1960. I played 'top tunes' for 30 minutes on Saturday night at 7:00. Not prime time, but it launched my lifelong career.
Soon the program expanded to an hour on Saturday morning, and before long, I was working all day Saturday and Sunday. I did that six years before going to college, Wingate and UNC-Chapel Hill, where naturally I majored in Radio-Television-Motion Pictures.
When WLOE was sold in 1972 I moved to Eden as News Director, and four years later across town to WCBX. When it was sold in 1984, and everyone fired, the owner of WMYN in Mayodan called with an opportunity to manage the entire operation, sales, news, sports, programming, and production. We bought WLOE in 1990. After 35 years there, I made the decision to leave WLOE/WMYN to create MikeMooreMedia, my goal, to provide the best coverage of countywide news and community service not available from any other local media. Rockingham County Today is online around 7:00 weekday mornings, Obituaries at 8:30, and additional podcasts with county leaders throughout the morning.
Currently I'm doing 60+ podcasts each month. MMM has become the first place to hear Rockingham County news and information, breaking news, and exclusive stories. Listener and advertiser response has been great. Connect with our sponsors at MikeMooreMedia. All programming originates from my new state-of-the-art home studio, and is available on MMM Facebook, YouTube and other social media platforms. Soon podcasts will be heard on Your Truth Radio, WLOE 1490 AM/92.5 FM and WMYN 1420 AM/97.5 FM.
MikeMooreMedia is a member of the Eden, Reidsville, and Western Rockingham Chambers of Commerce.
I'm grateful to the Eden Chamber for being named Member of the Month. Thanks, everyone, for your support.